Red Cross is a not-for-profit organisation that was established in 1914 their main focus or purpose is to provide medical services and aid to vulnerable people across the globe. The key principles in which this charity was founded on and guided by include humanity impartiality, neutrality, independence, volunteer service, unity and universality. The main objective of this assignment is to establish an effective marketing plan that will lead to a profitable outcome for the Red Cross.
The Red Cross is a not-for-profit organisation this entails that its funding comes entirely from the donations of businesses and consumers. They heavily rely on aspects such as marketing and advertising campaigns to receive funding. It is imperative that the marketing campaign entices the main demographic to donate.
Our group will formulate and follow a simple yet effective method to effectively achieve this task. A SWOT analysis will be created to identify the key strengths and weaknesses associated with this particular organisation. Important environments and demographics must be analysed and evaluated to understand who this will be marketed towards. This will allow the basic structure and outline of the report to be formed
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