Handling and maintaining external environments is crucial for an organisations success. There are a variety of environments that organisations such as the Red Cross must formulate strategies and operations to handle them. The environments include political-legal, economic, social-cultural, technological and ecological. Failure to adhere or adapt to the constantly changing trends.
The social-cultural environment can be handled by Red Cross by enhancing member engagement to increase the amount of volunteers. A method that would be efficient in persuading different demographics would be an effective marketing campaign. A prominent issue with the Red Cross is their reliance on the same people to continue generously donating however during certain times of the year Red Cross are unable to receive these donations. Setting up donation clinics at universities would be an excellent method of not only of receiving donations but to spread awareness to the younger generations in order to increase donations.
Curtis' Blog 