Author Archives: curtoix

Customers that seek value put a lot of pressure upon companies to alter prices in order to get the most benefit out of the organisation’s good or service (Armstrong, Adam, Denize, Volkov, Kotler, 2019). In order for companies to create customer value they must find the right price. There are three main pricing strategies thatContinue reading “Pricing Strategies for Creating Customer Value”

Products or goods are tangible things which entails they are items which can be measured or tasted. The intangibility of services means that service-providers heavily rely upon differentiation. Brands are extremely important assets and must be prepared and developed carefully and methodically(Armstrong, Adam, Denize, Volkov, Kotler, 2019). There are four major strategies in major brandContinue reading “Offering Customer Value – Intangibility and Differentiation”

It has recently become the norm for companies to focus and design their marketing strategies and plans towards a target market. A successful customer-driven marketing strategy must develop the right relationships with the right customers. The steps for the customer-driven marketing strategy include segmentation. differentiation, targeting and positioning. To ensure that an effective marketing strategyContinue reading “Customer-Driven Marketing Strategy”

Commercial and personal information play a crucial role in educating consumers and businesses about a particular product. Neither consumers or businesses will be willing to purchase a product they have very little knowledge of. There are models associated with predicting the behaviours and attitudes of consumers and businesses. The consumer decision process model involves aContinue reading “Consumer and Business Buyer Behaviour”

Customer insights are vital for not only gathering information and data but garnering an understanding of how to effectively market a good, service or organisation to the in a new market. Researching the market is extremely important as it enables companies to understand the tastes and preferences of consumers. There are three main types ofContinue reading “Importance of Customer Insight”

Handling and maintaining external environments is crucial for an organisations success. There are a variety of environments that organisations such as the Red Cross must formulate strategies and operations to handle them. The environments include political-legal, economic, social-cultural, technological and ecological. Failure to adhere or adapt to the constantly changing trends. The social-cultural environment canContinue reading “Marketing External Environments”

Red Cross is a not-for-profit organisation that was established in 1914 their main focus or purpose is to provide medical services and aid to vulnerable people across the globe. The key principles in which this charity was founded on and guided by include humanity impartiality, neutrality, independence, volunteer service, unity and universality. The main objectiveContinue reading “Red Cross”

My name is Curtis Young. I am 19-years-old. I attended Cavendish Road State High School for five years. My enjoyment of business has lead me to study at the University of Queensland where I am completing an Associate Degree in Business. I am currently unemployed, although I have previously been employed. I have a passionContinue reading “Marketing Guru Blog”